Newsflash Weekly February 13-20, 2017
Every week, we present the latest news from digital marketing, social media, tech and more. Some time has passed since the last news from us, so we have some topics to present. On today's list: Whatsapp, Youtube, Twitter, Facebook, Pinterest, Snapchat, Hootsuite and Google Adsense. 1. Whatsapp has started testing the location tracking functionality in real time whatsapp-1789194_640 Users of the Whatsapp application can test the new location tracking functionality in real time. They will be able to share their location with one or more users for a certain period of time or they can activate their function to be tracked non-stop. The functionality was developed to find your nearby friends, but at the same time it also has a commercial role.Facebook and Whatsapp want to display, in the future, commercial messages from brands. 2. Youtube launched mobile live streaming for content creators with at least 10,000 subscribers youtube-1158693_640 Due to the huge increase in the consumption Phone Number Data of live-streaming video, YouTube decided to implement some functionalities that have the role of helping content creators. The function is only available to those who have at least 10,000 subscribers. The company also introduced a new way of monetizing content and supporting YT channel owners through the Super Chat functionality, where fans can buy predefined messages or highlight their posted messages. Youtube Live Streaming is also available for 4K videos, but also for 360 degrees. 3.
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Twitter introduces an algorithm for sorting the newsfeed and moderating users social-media-1679276_640 The social network has become noticed during the last years due to the increased freedom of expression that it offers to users. Following the negative feedback received from users, regarding the poor quality of the content, the company decided to introduce a sorting algorithm for the display of tweets, but also a new way of moderating users who break the rules. Following the update, the social network hopes to offer a richer user experience, by displaying higher quality content in the newsfeed. 4. Facebook is developing an application that will allow viewing videos on Apple TV, Chromecast and Roku social-network-76532_640 Due to the increased popularity of video content, Facebook wants to explore new ways of distributing content. The social network started developing an application for Apple TV and Chromecast, for playing premium video content. The decision was also taken to open new monetization opportunities for digital ads. 5.
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