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That impressive ROI is partially due to segmentation. Sending different emails to different subscriber segments — whether they’re California residents or especially frequent email openers — can 3X revenues and halve unsubscribe rates, according to a Klaviyo report. “Not all people have the same behavior or the same likes,” Stamouli said. “We can’t afford to be sending the same email to everyone anymore.” “We can’t afford to be sending the same email to everyone anymore.” Segmenting and automating brand emails takes tools, though. Especially in the e-commerce sector, companies aren’t just composing emails to customers in Gmail. Most of them use email marketing software like Mailchimp or Klaviyo.
But these two tools have different features, price points and ideal use cases. So, which one is right for you? The right tool for latestdatabase.com your business could depend on how often you send emails, how much data reporting you need, whether you want to run complicated A/B tests, and how comfortable you are with designing email campaigns. We asked two email marketers with experience using both platforms — Stamouli and Chase Dimond, a partner in email marketing agency Boundless Labs who has sent “over a billion emails” — how Klaviyo and Mailchimp stack up against each other. Why Klaviyo vs. Mailchimp? Klaviyo and Mailchimp are two of the leading email marketing platforms.
Both companies have valuations just over $4 billion — major, especially compared to competitor Omnisend’s $500 million valuation. They’re far from identical twins, though. Mailchimp is the incumbent. It’s hard to find someone who hasn’t heard of Mailchimp. Founded in 2001, more than a decade before Klaviyo, it’s simply had more time to build brand awareness. (Mailchimp ran that famous ad on the true-crime Serial podcast, remember?) andenjoys a classic incumbent perk: roughly 60% market share. Klaviyo is the upstart. Founded in 2012, Klaviyo is growing fast and becoming a favorite for email marketers.
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發表於 2024-2-19 17:20:45