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Rest assured with performance-based compensation There is no cost to attracting customers Affiliate marketing is a system in which rewards are paid for predetermined results (conversions, etc.). In other words, there is no cost to attracting customers to your website, even if they do not make an inquiry or purchase. The amount of performance remuneration can be set freely by the company. Therefore, there is almost no need to worry about it not being cost-effective compared to other types of advertising. Demerit There are initial costs and monthly costs for ASP. Difficult to control what is published High remuneration is required to be accepted Affiliates can connect with other affiliates by registering with an ASP (Affiliate Service Provider). However, when using ASP, there are often initial costs and monthly costs . Therefore, if a certain number of results are achieved, the costs can be covered, but if there are no results, the expenditure will be wasted.
Also, although it has the advantage of being able to appeal to third parties, it can also be said that it is difficult to control what is published . from the facts or could be exaggerated, it is possible to lodge an objection with the ASP. However, it is difficult to stop posting otherwise. In addition, the more affiliates and web pages that introduce your company, the more time you will have to check them. It's virtually impossible to manage everything. Furthermore, since popular ASPs have a large Chinese UK Phone Number List number of advertisers, it can be said that it is difficult to get affiliates to handle them. In order to be accepted, you will need to raise the amount of performance fees or lower the bar for results, for example, by changing the scope of results from ``application for services'' to ``request for materials.'' As a result, the burden on advertisers increases, so care must be taken. 13. Reviews and comparison sites Review/comparison site As the name suggests, it is a method of attracting customers by having your company's products listed on review and comparison sites.
There are also bulk quote sites and matching sites. This is a "short-term" and "paid" method of attracting customers. merit Conversion can be expected Leads to branding Users who visit comparison sites and word-of-mouth sites are often in the ``comparison consideration phase,'' one step before purchasing a product. In other words, you can approach ``users with purchase intent'' and expect to gain conversions. Also, if you rank high on review and comparison sites, the credibility of your company and services will improve. As a result, it will contribute to improving your company's branding. Demerit It may take some time to publish It will be less effective if your company does not have an advantage. Easy to fall into a price war Depending on the site, it may take anywhere from two weeks to a month from application to publication. Although you can attract customers in a relatively short period of time after posting, you should be careful if you want to attract customers right away.
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