The point of this hypothesis is to understand

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The true impact of conversion and consumer behavior. If a customer takes another action and spends more money as a result, that action should be prioritized higher, even if the conversion rate is lower. Gain insights from conversion rate data Conversion rate is not a simple metric that you should strive for (although it's fun, no doubt). Conversion rates exist to help you make better marketing strategy decisions. Data helps you gain insights, and those insights are most useful when they help answer questions. The questions mentioned here are as follows. Overall conversion rate : How are your conversion rates across all marketing channels? Acquisition conversion rate : Which channels have the highest conversion rate and why? Page-level conversion rates : Which landing pages and content have better conversion rates? What is the reason? Campaign conversion rate : Does your targeted ad have a high conversion rate? If so, which ad group has a better conversion rate? Keyword conversion rate : Which keywords are generating conversions? Is it worth spending more money? For example, detailed insights related to metrics, such as keyword conversion rates, enable strategic decision-making.

For example, you might be able to find out that a group of keywords with a high commercial intent have a higher conversion rate than the overall conversion rate. You can use this insight to make decisions such as increasing the budget for these ad groups. But what about investing in SEO and Belgium Phone Number Data organic growth? For example, Huel ranks highly for keywords such as "meal replacement powder" and "powered food." According to Ahrefs , Huel would have to invest $184,000 to generate paid traffic, which is equivalent to organic traffic per month. Investing in new marketing channels is like gambling. But with insights from conversion data, you can make decisions with confidence knowing you'll see positive returns months and years down the line.




Use conversion rate formulas to accelerate your optimization efforts Insights from conversion rate data can also help prioritize new growth and optimization opportunities. Let's take a look at how to do that. Collection of high quality data Make sure the data you're collecting is accurate and holistic. Improving data quality starts by optimizing how you collect data and defining what data is most important. For example, when you run Facebook ads, you have a huge number of metrics that show you what kind of audience is interacting with your creatives.