2C interest because of Microsoft’s

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With the time we’re saving from automations and machine learning, it’s increasingly important that we re-invest that time into our campaigns to provide the signals that inform those strategies to improve their learnings and performance. 5. Use first-party data for ad targeting By now, you’ve likely heard the chatter surrounding first-party data. In early 2024, Google plans to take the next step by disabling third-party cookies for 1% of Chrome users. With Google phasing out third-party cookies, first-party data is the future of digital marketing.

So, you’ll want to leverage first-party data — information you Brazil WhatsApp Number Data collect from customers, site visitors, and app users, for ad targeting. First-party data allows you to understand how people engage with your business, and combining it with machine learning allows you to target the most valuable prospects. To learn more, check out Google’s article on using first-party data to power your ads. 6. Experiment with Microsoft Ads This year, Rebekah anticipates more advertisers turning to Microsoft as a way to reach new users, especially with Microsoft’s AI features.



She shared, “Historically, Microsoft advertising has been best for B2B users. Recently, it has had an increase in B partnership with OpenAI, the maker of ChatGPT.” With Google becoming more competitive, Microsoft Ads can be a good option for providing clicks at a lower cost. bing ad for running socks Social media trends Key Takeaways Leverage videos and user-generated content (UGC) across social platforms Use social shopping to power up ecommerce revenue Create brand partnerships with content creators *Insights from Hunter Nicholson, WebFX’s Director of Social & Media Advertising 7.