When it reaches a certain score

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You then know where the prospect is in the purchasing process, based on the interactions they have had with you via social networks , mailing campaigns , consultation of your site and downloading content . All data is cross-referenced. the lead is then automatically created in the CRM so that the prospect is quickly called back by the salesperson. Would you like to be supported in the choice and implementation of your marketing automation solution? How to choose your marketing automation software.

In order to choose your marketing automation Phone Number Data software , there are several criteria to take into consideration. The criteria to analyze First of all, you must focus on the functionalities : beforehand, clearly define your challenges, in order to turn to a tool that responds to them precisely. Take stock of what customer information you are currently missing and would need to be more effective. Secondly, analyze the value for money of the tools .




Indeed, marketing automation solutions offer packages ranging from €300 per month to several thousand euros. So define your budget precisely, which will largely depend on the features you want to have. Also pay attention to the ergonomics of the tool and its ease of use. The more advanced the features, the more difficult it may be to get started with the software. If training courses to learn how to use the tools exist, still turn to solutions adapted to the skills of your employees.