The idea is to make your customers feel appreciated and special which might look like the summer months Providing free shipping as a loyalty perk Offering exclusive discounts to rewards members Sending out small freebies with each order Revisit your content marketing plan Content marketing uses original content think blog posts videos and more to provide essential information to existing and potential customers Instead of asking them to buy youre simply providing them with information to help make their lives a little easier
This can help build trust and establish an organic relationship According to the BB Content Marketing Report the top five content marketing goals of were Creating brand awareness Building credibilitytrust Educating audiences Building loyalty with existing clientscustomers India Phone Number Generating demandleads Finetune your content marketing plan for the summer by mixing in seasonal content This can include videos and blog posts that address unique customer pain points Lead with customer insights Customer data can go a long way in driving ecommerce sales during the summer months
The more you understand your shoppers the better you can anticipate their needs and you can do this in a few different ways One option is to outright ask your customers with a quick survey at the end of each transaction What drove their purchase What kinds of products are they interested in You might encourage survey participation by throwing in a free item or coupon code to make it worth their while Online business owners can also review overall transaction records and look for trends Are there certain products or services that seem to be getting the most attention this summer.