The duration of the contract

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Subscriptions to various social media tools : the greater the complexity (more pages to manage and/or different platforms) the more support from external tools is necessary (to schedule posts, test different creatives and so on). Using social media in a professional way costs a lot, an agency can afford the luxury of taking out subscriptions, spreading the cost over multiple projects.Let's not forget the most precious resource: time . Write and correct the posts of the editorial plan.


Reply to messages and moderate comments. Monitor active Special Data campaigns. And you, how much do you have available?Finally let's take a look at the costs of the activity . To give a maximum example, we have these items:Employees (salary, benefits, etc.)Subscription to toolsContent creationBudget for sponsored posts and campaignsStrategy development and measurementOK, so: Make or Buy?So, what's the best move for your business?Depends . In this article we have tried to observe some of the main variables that come into play.If you have the time, desire and experience to create an internal team , then do it.





Managing your brand's social media presence in-house has many benefits. First of all, full control and development of internal know-how.If, however, you are already dealing with endless lists of things to do, then you should relax and entrust the management of  social media to an external agency . By choosing it well, you will be sure that your communication on social media is coherent, professional and, above all, capable of generating long-term results.We at Neting know this well: we develop digital experiences by working to create multi-channel solutions that leave a mark. Your.