Look at the number of

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Followers, fans, or subscribers. Also, check the engagement rate of your posts. How many people are commenting, sharing, liking, or mentioning you elsewhere? Once you discover which platforms are performing highest, it’s time to analyze the content types. Utilize the built-in native analytics available on each of your social media platforms. These can show you impressions, engagements, and reach of each piece of content. By drilling down and examining the content that receives the most attention from your audience, you gain insights into what type of content they want.

This information can guide you when improving Bahrain WhatsApp Number your overall content marketing strategy. For example, do your posts with video content draw the most interaction? If so, consider adding more videos to your strategy. You will also want to look at the times you publish your posts. Which time is reaching more people and leading to more engagement? State of Marketing Report 2024 3. Get to Know Your Audience on Each Social Media Platform Instead of creating posts and blindly posting them to different social media platforms, take the time to get to know your audience on each one.



Are they mostly millennials or baby boomers? Research the demographics for each social media platform so you can better attune your messaging and content type to fit their preferences.For example, Facebook remains popular for those between the ages of 35 and 44. YouTube attracts the younger crowds of 18–25-year-olds. Take the time to clearly understand the demographics of your target audience for each of these platforms and use what you learn to build buyer personas and target content accordingly.