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The platform has more than two billion active users, an average of 1.9 billion registered users per month, 400 hours of videos added per minute, one billion hours consumed per day. It is not in vain that the social network, which occupies the second position of the most used worldwide, has a community whose predominant age group is 25 to 44 years old (23%) . So, the figures indicate it: investing in marketing actions on YouTube is an extremely interesting alternative for business owners. Do you want to learn how to do your Marketing on YouTube ? So, continue reading because in today's article, we break down all the relevant points to help you create a YouTube channel from scratch.

ADVERTISEMENT Follow us until the end! Should I invest in YouTube? Steps to create Telegram Number Data a YouTube channel masterfully How to exclude a channel on YouTube? 11 fantastic tips for those who are starting their journey on YouTube Should I invest in YouTube? YouTube is a constantly expanding social network and its statistics only reinforce the importance it has in the current market. According to Alexa research , YouTube is the second most visited website on the web Likewise, according to the report The Global State of Digital in 2019 by Hootsuite and We Are Social, YouTube is the most used social network among most Spanish-speaking countries.



However, the majority of internet users who visit the social network are from the United States, 15.8% , followed by visitors from India and Japan. Regarding the business field, more than 50% of Latin American consumers turn to YouTube to verify the opinion of influencers and other people about the product they want to buy or service they want to hire. In fact, 90% of online users say they discover new solutions and brands on the platform. According to previous research, approximately 70% of playback time comes from mobile devices, and each session lasts an average of 40 minutes within the network. But this is not all! Youtube offers integration with other platforms such as WordPress, Facebook, Twitter, Blogger, Tumblr, etc.