The work varies depending on what strategy

arafatrahman87a

You need to think about what the purpose of marketing is. Let’s think about the ultimate goal that companies want to achieve through advertising and promotion. Are we carrying out advertising and promotions because the goal is to increase sales? So, do provocative advertisements that focus consumers' attention with the goal of sales have good results? Probably not. Consumers do not purchase products or services immediately after simply seeing provocative advertisements. If there is a product or service you want to purchase, search for it, look for reviews, and collect information. Therefore, if the goal is sales, the purchase conversion rate that allows the company to grow will only be enjoyed temporarily and it will be difficult to survive in the market for a long time.


In other words, the most important thing to focus on when conducting marketing is the voice of the consumer. Just as Cambodia Phone Number Data the market changes, the marketing field also changes, but the fact remains that no matter what kind of marketing is carried out, marketers must explore the intentions in the minds of consumers. As Peter Drucker, a famous American management scholar, said, if you understand the consumer's intention and respond to it, products and services will sell on their own. Therefore, when Ascent Korea defines marketing, it is defined as 'a journey to find products or services that will solve consumers' concerns.' Tasks and core competencies for each detailed marketing job Among marketing jobs, there are types of marketing jobs that are further subdivided according to industry, task, etc.



The most searched marketing jobs on Google and Naver over the past year are brand marketer and content marketer. In addition, we would like to analyze the job of a marketing consultant who helps with intent marketing, which Ascent Korea considers important. [Brand Marketer] Brand marketer responsible for the connection between brands and customers Tasks and Goals Since brand marketers are responsible for becoming the face of the brand, they must have a high level of understanding of the company's brand. The business goal is the (potential) customer’s positive experience and perception of the brand. To achieve this goal, brand marketers establish and implement a brand strategy.  is established, but mainly involves establishing a marketing strategy for branding and managing sites such as the brand's SNS channels and homepage.