Output indicators are equivalent

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Single indicator cannot fully reflect the company's operating conditions, you can consider adding important reverse indicators as checks and balances. For example, if the North Star indicator of an e-commerce platform is "GMV", you can consider adding the reverse indicator "Return Rate". Does it remind you of Fanke? Build a growth model & find focus areas Constructing a growth model is the process of finding all the segmented indicators that have an impact on the North Star indicator and using a simple formula to connect these segmented indicators, that is, the process of dismantling the North Star indicator into the segmented indicators.




This process is similar to the concepts of input indicators and output indicators proposed by Amazon.  to North Star indicators, and input indicators are equivalent to segmentation indicators, that is, behavioral indicators Hong Kong Phone Number that affect output results. There are three main steps to building a growth model: Step One: Define North Star Metrics. No further details will be given here, please refer to the above. Step : Draw the user’s core conversion path. Record the main steps that users take from knowing nothing about the product to experiencing the core value of the product. Step : Assemble the growth model. For each step of the user's core





conversion path, a corresponding segmentation indicator is found. According to the growth model framework, each segmentation indicator is put in and the specific values ​​are filled in. There are four types of growth models: When discussing growth models, readers may find the concepts abstract and difficult to grasp. However, whether it is a full-chain funnel type, a factor decomposition type, or a fully quantitative model, their core lies in the analysis of data. The differences between these models are mainly reflected in the level of detail of data analysis and the computability between data elements. In short, the growth model is to reveal the growth momentum and potential bottlenecks of the business through data analysis at different