A psychologist really clarifies what happens when

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Have you ever felt like meeting someone new is like riding a rollercoaster of emotions? One minute you're on top, getting all the attention in the world, and the next, you're wondering if that person has been abducted by aliens because they've disappeared without saying anything. This emotional swing is more common than we think. This phenomenon has been treated by psychologist Eva Santos on Tiktok. This is something called intermittent conditioning, something that is "very engaging" even when done unintentionally. This content creator has tried to explain the reasons that lead to this type of dependency. The hookup that leads to toxic relationships As Santos explained, it is a psychological technique that is based on someone "sometimes giving reinforcements and sometimes not." What happens when someone does this? "The first thing is that your uncertainty is going to increase," she guaranteed.

The expert has indicated that the victim will not "know when he will receive the reinforcement" or if he will directly receive it at some point. This only "increases anxiety and worry" because it is not known if the other person will continue wanting to meet up or will not appear again. This also has a collateral effect. And the victim, because of this uncertainty, will be very aware of the other person. "If he responds, if not, what Industry Email List he tells you, if he has read you," she listed. Therefore, a "sense of emotional dependence" begins to be created because "reinforcement on their part" is expected. Finally, Santos has pointed out that the brain is designed to know. "He needs to have things closed and if something is left open he will try to find out," she guaranteed. Tis way, the psychologist has made it clear that, to avoid the suffering of others, it is important to "make the limits clear" and, in the case of generating discomfort, to be able "to talk to that person" and assess "if they deserve the shame" to move on or cut it short.It is important to keep in mind, however, that creating travel maps is not a static task.



It is not done just once. When we believe we have an understanding of demands and requirements, new technologies, tastes and purchasing trends develop. In other words, the customer journey evolves as consumers evolve. Therefore, journey mapping, as well as the development of personas, is continuous work. 3. The role of marketing in the customer experience Marketing has an important and direct influence on the customer experience . Therefore, this should be one of the main points to think about when developing a CX strategy. It is standard practice to complete customer journey maps with the purchase, lead acquisition, initial transaction or delivery of the product or service, skipping the crucial steps that follow. According to data from Gartner, successful CX programs are twice as likely to focus customer experience efforts primarily on marketing the post-acquisition journey , not the path to purchase. “A journey map that focuses only on the purchase funnel and not the complete end-to-end customer experience is not a CX journey map,” explains Ray.