Selling Photos for Listing: What to Look for

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Why do all successful Amazon sellers unanimously say that selling photos is almost the main factor of success? Because it is true.

The purpose of a photo is NOT just to SHOW the product. But to show its best sides, features and characteristics. To convince the buyer that this is the ideal choice, to close objections and to push to open the wallet. "Delicious" photos evoke emotions, provoke impulsive purchases (and, therefore, increase sales figures).

How to achieve all this, read below.

Basic rules
It goes without saying that images must be clear, informative and free on page seo service of glare. The product must occupy at least 85% of the frame.




To convey colors as accurately as possible, it is better to use the RGB color mode. CMYK is also allowed, but some details may appear pale on computer screens (CMYK is more suitable for subsequent printing).

The best file formats for uploading are .jpeg and .jpg. It is acceptable to use TIFF, PNG and GIF. Animated formats such as .gifs are not supported by the platform.

Best combination: 6 photos + 1 video.
Ideal: 5 photos + 1 video + 1 3D mockup.

As for the sizes, all the guides will advise you not to upload images with sides less than 1,600 pixels. This is due to the fact that the platform does not apply the Zoom function to smaller sizes.

Rectangular images are not prohibited, but are also not encouraged as they appear cropped.

This is what Zoom looks like in action. It's been proven to increase sales .
What should be the main photo for Amazon?
The first and most important criterion is the background. Amazon insists that it be “crystal white” and 255,255,255 RGB.
Example of main photos in search results .
Logos, watermarks and superimposed images are not allowed (except when you are demonstrating the contents and/or packaging).
Any text-advertising inserts are prohibited. Especially mentions of services ( works with "Amazon Alexa" ) or self-promotion (" Seller of the Year ").
The main image must be a photograph, not a drawing, layout, illustration, sketch or render (don't even think about looking for it on stocks (free services of ready-made images).
You may ask: "How can we make selling photos if the platform forces sellers into such strict limits?" We will answer: these requirements apply only to the first (i.e. main) image. Then we turn on the "creativity" mode and start creating.

5 tips on how to make photos sell and stand out from the competition
We need all the following pictures in the listing to reveal the product (its advantages, characteristics and benefits), to evoke emotions and a desire to possess it. To do this, use the tricks that we have collected for you.

Experiment! Be sure to look at how competitors present similar products. Sometimes a different angle is enough to stand out.
Which of these photos caught your attention the most?
Use all the possibilities. Each picture should reveal 1-2 advantages/features/functions of the product. Do not try to "stick" all the characteristics at once ( even if it is the composition, break it down into primary and secondary ingredients so that the text remains readable ). At the same time, do not leave a lot of empty extra space.
Pay attention to detail. Give the buyer the opportunity to "touch" the product - show buttons, fasteners, villi, joints, logo letters and other small elements.
Use infographics. Yes, you will have to work on the design, colors, fonts. However, this will: a) have a positive impact on brand recognition; b) give the buyer much more information than simple text.
Show the product "in action". Such images attract a lot of attention. The thing is that your buyer subconsciously identifies with the model in the picture. Therefore, create an impression of joy from the purchase, ownership and use.
Of course, these are just basic tips on how to take photos that sell. After all, different niches have their own evaluation criteria. In some, it is important to show ease of assembly ( furniture ) and ease of use ( equipment ). In others, it is important to create a situational picture ( a child's joy from a new toy ). In others, it is important to emphasize quality and fit ( clothing ).