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The importance of ScoreCard and Impact Calculator tools for site speed and SEO

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發表於 2024-2-14 18:46:57 | 顯示全部樓層 |閱讀模式
A tool that shows how a site ranks in mobile competition. In recent years, Google has paid special attention to improving the user experience of sites on mobile. At the Mobile World Congress, which was recently held in Barcelona, ​​the search giant, Google, announced that it has published two new criteria and sources for this: A new mobile ScoreCard and a Conversion impact Calculator. Both tools give marketers a clear visual statistic and help them learn more about mobile site speed. The ScoreCard tool uses user experience data reports in Chrome and compares the speed of several mobile sites. This is the same database that Chrome used in January to measure speed through its insight tool. Google It says the ScoreCard tool can report from thousands of sites in 12 countries. As a guide, Google recommends that a site should load and be usable in 5 seconds on average with 3G internet speed and 3 seconds with 4G internet speed.


In order to be able to get the approximate financial prospects of the sites Israel Email List with ScoreCard, a new Impact Calculator was designed to calculate the conversion rate that was lost and decreased due to the slow loading speed of the site (people who left the site and went to the customer). constants are not converted) to calculate The conversion impact calculator is based on the status and efficiency of online retail sites reported in April 2017, and this report also shows that every second of loading delay on retail sites can damage the conversion rate by almost 20%; As the site load seconds increase, this time increases and the profit of the site decreases. A closer look These days, customers expect to see fast and seamless sites on mobile. That's why Google has recently released this tool to help website owners, so that they too can provide a better experience to customers.




According to a research conducted by Google in 2016, 53% of mobile site visitors leave because the site takes 3 seconds or more to load. In the congress that was announced above, the main goal of launching the Speed ​​ScoreCard tool was for companies to compare the speed of their mobile sites with the websites of other companies. Faster website speed means higher conversion. Well, conversion means converting ordinary users or visitors into loyal customers and subscribers. There are many companies that use AMP (Accelerated Mobile Pages) to provide faster loading speed to users. So one of the good methods that you can use is AMP. Google has not yet provided more information about these two tools. About AMP The speed of your landing page can define the boundary of converting or losing a user. Well, we said that most visitors will leave the site if it takes more than 3 seconds to load.


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