Businesses that use Google

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18% of people search for a new query without clicking on any of the results for their original search. Google’s top three ranking factors are high-quality content, page experience, and links. 30% of all mobile searches relate to a specific location. The average length of keywords for the top 10% of ranking sites in Google is 3.2–3.5 words. For small businesses, the average SEO budget is around $500 per month. Backlinks account for 30% of your Google page score. 12.29% of all Google searches include featured snippets. 97% of the websites appearing on page one of Google have at least one image on them.

Around 50% of U.S. consumers use Google voice search Belgium Phone Number Data each day. More than 8.5 billion searches are performed on Google every day. The close rate for SEO leads is 14.6%. 46% of all searches in Google are local. Google’s algorithm uses over 200 different ranking factors. 40% of users will leave a website that takes longer than three seconds to load. PPC statistics While SEO involves earning a top spot in organic search results, you can also use pay-per-click (PPC) advertising for a faster approach. With this strategy, you can display paid ads at the top of Google search results and on third-party websites.



Here are some of the best PPC stats as we head deeper into 2024: 90% of Internet users encounter paid ads in Google search results. 65% of users click on ads when making purchases. Paid search accounts for 39% of the digital advertising that businesses use. Paid search ads can increase brand awareness by up to 80%. 42% of consumers say that they trust paid ads. On average, SMBs invest 7x more into PPC than they do into SEO. 50% of users can’t distinguish between paid and organic search results.  Ads earn (on average) $8 for every $1 spent.