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But if all your emails start with “Thank you for downloading the eBook…”, perhaps it's time to get creative. Write out-of-the-box messages to ensure they are opened, read, clicked and shared. Ultimately this is the goal, to bring leads and new visitors to the site and activate new lead generation mechanisms . Download the ebook . The perfect number When you start planning your automatic marketing campaign , always keep the perfect number in mind: . Send emails, or never or . For particularly short B B sales processes you can send an email every days while.
For longer and more complex ones, you can try with an interval of or days between one message and wedding photo editing service another. . Process mapping Especially when web marketing campaigns start to become numerous, it is easy to get confused, but the entire nurturing process can depend on an email, so it is important to pay attention to what you write. To better organize activities, create a map and write it on a blackboard or poster to keep in the office. Visual memory is much more effective in these cases and will help you put order in the campaign puzzle.
The importance of a PS It's right to focus on the subject of the email you want to send to prospects, but make sure that the last line, the postscript, is also effective. In fact, many readers skip straight to the conclusion of the message to see where it is going. What to write? Add an offer, a quote from a satisfied customer who followed the same path as the recipient, or an exclusive event. . Objectives and benchmarks We have reiterated several times the importance of data analysis and tracking the performance of B B email marketing campaigns , but without defining objectives it is difficult to measure progress.
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發表於 2023-11-22 12:39:03