The basic pros & cons

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Email Copy In creating both webpages and emails, clarity is more important than persuasion or creativity. In both types of content, your offer should always be optimized, and you should consider where your prospect is within the stages of awareness. The purpose of your page or email is to move your reader from their current stage to “awareness” as quickly and efficiently as possible. However, there are a few differences in crafting web conversion copy as opposed to email conversion copy. In conversion copy intended for a website, place headlines strategically to fit within one of the persuasive frameworks.
  
Start with your call to action and work backwards. You can also create longer content for Photo Editing Services homepages and landing pages, so keep that in mind when choosing your framework. Email conversion copy must be quick, easy to read, and to the point. You’ll want to keep your sentences concise and place your problem, attention-grabbing sentence, or promise in the subject line. Optimize your call to action for mobile. This is important for both your  Digital Marketing dragonfly digital marketing top marketing website and your email marketing materials.



A digital marketing agency can help you craft your web and email conversion copy. Contact Us If you are interested in using conversion copywriting to achieve revenue goals, contact Dragonfly Digital Marketing today. We can help your business reach your target audience, drive website traffic and improve brand recognition via quality, informative content. Call - - to get started. Dragonfly Digital Marketing Named as Maryland’s Best Content Marketing Firm on Clutch Leaders Award Posted on August , companies clutch As they say, content is the key to successful marketing.