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In many cases it best to be clear especially if this is the first email in a sequence. You don’t want your subject line to confuse your recipients or make them feel like they were tricked into opening the email. A simple subject line such as You left this in your basket can also be effective. If possible try personalizing the abandoned cart email subject line with the customer’s name and the product they are looking at e.g. Daniel that new surfboard is still in your basket. product themes with good reviews. Everything is cool. Name. Product image. How are you? Anyway, I wanted to let you know that the product is still in your shopping basket. Are you still considering it? Here are what some of our other customers have to say about the product.
Product Image Review Product Image Review Product Image Review View Now Chatty While you can keep abandoned emails strictly factual, a conversational approach makes recipients more likely to engage with the email. The level of conversation you have depends on your brand. While trendy companies might send chatty emails filled with humor and pop culture references these same emails would sound strange if sent by a more traditional brand. But no Email Marketing List matter what you sell your abandoned cart emails should be helpful and eye-catching. For example, this email from uses a conversational tone to humorously acknowledge that recipients may be distracted and let them know where they can get further help if needed.
The template is great for questions about the service as well as other subscription service topics. Hey Name I noticed that you didn't complete the registration for the service. It's okay if you change your mind I see this happen all the time. Still considering signing up but not sure if the service is right for you I'll be happy to answer any questions you have personally. Just reply to this email and I'll get back to you right away. Continue to checkout to learn more about services This will make emails sound more human when you strike the right balance. Rather than telling the customer that they left something behind in the first email, admit that they may have simply changed their mind.
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