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As a result, you are now only reaching -  of your Facebook audience when you post, which leaves you makes it really difficult to deliver engaging content and messages to your community. Janice WaldJanice Wald MrsPaznanski Janice Wald is a Blogger , Blogging Coach, Author, and Freelance Writer. The Facebook algorithm is misunderstood. People believe that using the Facebook page is no longer a way to boost one's online presence.

However, Facebook wants to let entrepreneurs increase their presence with the Job Function Email List business page Facebook. All they ask for is engagement. How? Videos, questions and answers, competitions and giveaways – anything that will help people interact with the page. Invite people to like your page as well. All of this will boost engagement and please the Facebook algorithm by giving your page more visibility and boosting your brand. Megan ZaleskiMegan Zaleski herald_pr Megan Zaleski is social media coordinator at the boutique PR firm based in New York.



The HeraldPR . On a daily basis, she works to optimize social content for clients across all platforms, while implementing new branding strategies. The most misunderstood aspect of the Facebook algorithm is the weight behind meaningful engagement. Yes, we all know that more engaging posts, posts with comments, shares and likes rank higher in the news feed, but what most don't know, This is how Facebook calculates how meaningful an interaction can be. Implementing Ranking Meaningful.