Is it a bidding problem or a budget

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If there is a problem, think about the cause.  problem? Through continuous optimization and adjustment to a better situation for production. Three: A suitable advertising optimization cycle and observing data changes About the optimization cycle of our advertising: The poster asked whether the advertising bidding can be adjusted every day. In response to this, if we are conducting time-sharing price adjustments and minimizing our bidding in the early morning hours, so that our main advertisements can be displayed in front of the target customer groups, this kind of price adjustment is okay.

But if we adjust the price multiple Phone Number List  times a day just to test different advertising positions, or if we want to test different click-through rates and conversion rates, I suggest you not do this. Because advertising has a certain data delay: Image source Youmaiyun So after we made optimization actions, the advertising performance was better, but because our optimization time was too short, we adjusted it several times a day.



So it may not be because of the last optimization that the performance is good. It may be that the previous optimizations have become better. So if this is the case, I suggest that you spend time out after each optimization. It is best to observe for 3-7 days. There will be a complete advertising observation cycle, and then based on the advertising within this period, The performance is to decide our optimization direction.