Webinars might seem like a difficult content

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This lets you maximize the time and resources involved in their creation while providing prospects with more information. They can be a great source of ideas for creating content over the long term. Lemonway white paper (An example of a landing page for Lemonway) 3. Webinars, to generate leads and build relationships with prospects Webinars have proved hugely popular during the COVID health crisis, and for good reason.


They are a very good format to create or build relationships deutschland phone number with both prospects and customers. They let you: provide value to prospects with a rich, detailed content format; invite industry experts as guests and increase your audience; answer prospects’ questions in real-time in the webinar chat and demonstrate your expertise; schedule a regular meeting with prospects to build a relationship and gradually nurture them to purchase; present a case study with one of your customers; generate new leads.




Both before registration, and then over the long term using a webinar replay; demonstrate your product (very effective with members of your target audience in the decision-making stage).  format to produce, but they’re not. We’ve created a series of articles on how to organize a successful webinar, from choosing a topic to promoting your webinar replay. Semrush webinar (An example of a SEMrush webinar in partnership with Plezi.