Audience. Never afraid to take risks,

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Dove's  campaign is a short film that went viral on social media 'Cost of Beauty' to address the rise in youth mental health issues linked to social media. Be aware the contents of the video contain sensitive content about body appearance "While certain aspects of social media can promote creativity and connection for young people, data has shown toxic content online is harming the mental health of today's youth. If there isn't real change, young people will continue to pay with their wellbeing." explains Alessandro Manfredi, Chief Marketing Officer for Dove. "We have a responsibility to act and support a safer environment on social media, helping protect young people's mental health. This means going beyond individual interventions to drive


systemic change." . A strong emotional connection with their customer Dove demonstrates an acute understanding of customer insights in every iteration of its messaging. Digital marketing campaigns are clever, insightful and ground-breaking, such Exit Mobile Number List as their SpeakBeautiful campaign, where they partnered with Twitter to help counteract negative tweets about body image and to also respond to these tweets in real-time. To launch the campaign, Twitter and Dove teamed up to create a video ad about body shaming which aired during the  Oscars pre-show.





Throughout , women used #SpeakBeautiful more than , times and drove  million social media impressions of the campaign. Dove: A Spotless Approach to Digital Marketing For their  ‘Real Women’ photo campaign, they worked with award-winning photographers to take photos of ‘real women’, specifically highlighting their determination, grit and talent. Partnering with Shutterstock, these photos were tagged as #beautiful and uploaded to the content center so that subsequent searches would yield these photos in the results. Dove then encouraged other photographers and brands to join the cause: a clever move to recruit positive advocates for its #realbeauty message. Dove Real Beauty Campaign Dove Real Beauty Campaign . Interpretations of Beauty The proliferation of social .