Digital Marketing is famous for reducing

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O as not to fall below expectations, both in consumption and user experience, respectively. In both types of Marketing, the professional must monitor the strategy and adjust details and resolve errors. But, outside of that common root, they have very different views. ADVERTISEMENT Product vs user Classic (product) Marketing is directly related to the design and execution of the product while Digital Marketing focuses on the user experience. Investment The first involves very high investments in advertising campaigns , merchandising and, precisely, because it depends on the use of media to disseminate the product, the strategy has to be,

from the beginning, very well thought out. While costs by using organic Chinese Australia Phone Number List positioning to promote the company. Gathering The retailer, especially, needs a lot of investment in media, since there is no point in spending a very high amount if the company does not have a stock of products adequate to the demand it will generate. The strategy must be directly aligned with the consumption habits of each audience to





which the product is directed so as not to interfere with the Marketing Mix as a whole: price, place and promotion. Digital Marketing, on the other hand, is directly related to the delivery of services and has more coherence between the product-demand relationship, since it creates its strategy according to the need, reality and maturity of each client (company). The need here is different, in Content Marketing for example, we collect content produced for blogs, in accordance with SEO techniques, the construction of a Buyer Persona and specific objectives. Impact The transition of the Traditional Marketing professional to