The launch of the online store is an essential process that can significantl...

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Once the products will be copied, so that competitors will appear in the market, the strategy of lowering prices can be applied, with the aim of maintaining the interest of customers and becoming highly competitive; it is very likely that with this method you will eliminate from the market many competitors who will not be able to practice lower prices due to barriers to entry. Market penetration price It is considered a strategy often implemented by famous brands that want to penetrate new markets; in order to increase consumer confidence.



These brands enter the new customer segment with lower prices, which they increase British Student Phone Number List once they manage to establish themselves. Discount codes, vouchers or other methods can be used to offer customers price reductions; one of the risks that comes with this strategy is the possibility of damage to the brand's reputation due to the low price, as customers may interpret the products as low quality. The bundle method It represents the strategy by which a company decides to sell, as a package, several products at a single price. This strategy can be applied through upselling, cross-selling or BOGO discount (buy one, get one); if this strategy is not properly implemented, it can have a negative impact on profitability. 8. How to prepare the launch of the online store The launch of the online store is an essential process that can significantly contribute to the success of the business.





Choose from the strategies presented below and implement them. 8.a Create buzz through influencers and PR It is well known that influencers and PR campaigns can have an extraordinary impact on businesses, even more so on those at the beginning of the journey. The strategy of collaborating with established influencers is considered one of the most effective means by which you can increase public trust in your business. Although the rates charged by influencers with large communities are not exactly affordable, you will certainly find influencers with smaller communities, but very suitable for your business.