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Then you’re likely to appear in position 10. And so on. Here’s a greatly simplified rule of thumb: The more your pages beat the expected organic CTR for a given position, the more likely you are to appear in prominent organic positions. If your pages fall below the expected organic Google search CTR, then you’ll find your pages in lower organic positions on the SERP. Want to move up by one position in Google’s rankings.

Increase your CTR by 3 percent. Want to move up another spot? Increase Greece WhatsApp Number Data your CTR by another 3 percent. If you can’t beat the expected click-through rate for a given position, you’re unlikely to appear in positions 1–5. Essentially, you can think of all of this as though Google is giving bonus points to pages that have high click-through rates. The fact that it looks punitive is just a natural side effect. If Google gives “high CTR bonus points” to other websites, then your relative performance will decline.



It’s not that you got penalized; it’s just that you didn’t get the rewards. 4 Crucial Ways to Raise Your Google CTRs Many “expert” SEOs will tell you not to waste time trying to maximize your CTRs since it’s supposedly “not a direct ranking signal.” “Let’s build more links and make more infographics,” they say. I couldn’t disagree more. I