It is to answer this question that

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When is a user of quality? The buyer persona The first step to optimize the quality of online B2B contacts may seem obvious and banal, but it is too often underestimated. In fact, it is a question of asking ourselves: when can a user who browses my site be considered "quality" and, therefore, a suitable potential customer for my B2B company? the concept of . With the term "Buyer Persona" we mean the prototype of the company's typical customer, which, in the case of a B2B, can only be another company. It's not just a matter of outlining some generic characteristics, but of going deeper, creating a real "curriculum vitae" of the person we would like to knock on our office door every day. Let's delve into the topic with an example. Who could possibly be the typical customer of a company that provides IT services and training? Here are some ideas.

Gianmarco Tommasini, 43-year-old entrepreneur from the province of Verona, with an average education (he finished high school and then immediately started working). His age, rather young, makes him well disposed to technological innovation and, therefore, to IT services. On the other hand, he is certainly not an IT expert: he knows the main features of Windows, but he has never gone further and therefore needs training; Gianmarco Tommasini has a budget of 20 thousand euros to Agent Email List be able to innovate his business, which works with marble. He realized, in fact, that through a more advanced CRM and a management system that allows him to optimize company processes, he could and the manufacturing process, making him stand out from the competition (which, when it comes to marble, is particularly high in Verona) ; Gianmarco Tommasini's company can count over twenty employees.





The company can boast a medium-high annual turnover, which allows the entrepreneur to invest in important projects with a view to further growth. It is easy to see how, starting from a couple of concepts, one can outline the daily life, objectives and needs of one's typical customer: elements that B2B companies rarely focus on, thus addressing such an audience. vast and heterogeneous to the extent that it is consequently ineffective and of poor quality. Defining the Buyer Persona for your B2B company will subsequently allow you to create ad hoc solutions for your audience, thus avoiding finding unqualified visitors on your site. When is a user of quality? Buyer persona  How to attract quality potential customers? The blog Content is king, it was said until a few years ago and the concept is still valid.